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Utility companies involved in the Zero Emission Transportation Association include PG&E Corp., Edison International, Southern Company, Salt River Project, Duke Energy and ConEdison.

Two large California investor-owned utility holding companies joined forces with 26 other companies and carmakers to form a new trade association to lobby for 100-percent zero-emission vehicle sales in the U.S. by 2030.

PG&E Corp. and Edison International joined up with other major utility companies Southern Company, Salt River Project, Duke Energy and ConEdison in the Zero Emission Transportation Association. The new organization also includes prominent companies in the transportation sector, such as Tesla, Rivian and Uber; charging infrastructure companies Volta, EVgo and ChargePoint; electric bus company Proterra; lithium and boron producer ioneer; recycling companies Redwood Materials and Li-Cycle; and others.

The group's website discusses "enacting ambitious—but realistic—policies to accelerate transportation electrification" and create hundreds of thousands of jobs, adding that "Congress must seize this opportunity or risk ceding this economic growth to others."

Under "key issues," it lists "consumer incentives and early retirements"; "domestic manufacturing"; "emissions and performance standards"; "infrastructure investments"; and "federal support for state and local policy."

More specifically, the organization will be advocating for national policies that will enable 100-percent electric vehicle sales throughout the light-, medium- and heavy-duty sectors by 2030.

Under consumer incentives, the group advocates point-of-sale incentives that reduce costs as well as incentivizing early retirements of gas-powered vehicles and early adoption of EVs. Emissions performance standards should also send the correct signal to support 100-percent ZEV adoption, the group says, calling for strong federal investment in charging infrastructure. Another goal is securing domestic economic growth and leadership in EV manufacturing, with federal policies that encourage job creation and economic activity across the entire EV supply chain and life cycle, from materials to the vehicles themselves.

Launched concurrently with the new organization is the ZETA Education Fund, an affiliated group focused on educating the public on the environmental and social benefits and opportunities of widespread EV adoption.